About the Brand: La French Perfumes is a purveyor of exquisite fragrances renowned for their sustainability, being Paraben-Free, Sulphate-Free, and cruelty-free. Their commitment to delivering the finest perfumes in the country sets them apart in a crowded market.
Problem Statement: La French Perfumes had been heavily investing in generating website traffic through reels, video ads, and user-generated content. However, they encountered a significant challenge. Their UGC videos had a short shelf life - generating initial traction but swiftly losing impact. Additionally, the customer interest sparked by their Instagram reels was not translating into website conversions.
Brand’s Ask: La French Perfumes sought a solution for video-driven buying journeys that would streamline the decision-making process for their customers and drive impulse purchases.
What We Proposed:
A complete video driven shopping journey across customer touchpoints that would eventually lead to higher engagement, time spent on the website, higher add to carts and conversions.
- Insta-like Collection Stories on the Home Page:
To capture the modern consumer's mindset, we introduced Insta-like collection stories on the brand's homepage. These collections mimic the format of Instagram stories, compelling visitors to engage. This approach tapped into the psychology of customers.
- Types of Collections: a. Products on Sale b. New Launches c. Gift Packs d. International Best Sellers
Through these stories, La French Perfumes could spotlight specific product themes, enhancing targeted visibility and storytelling.
- Collections on Product Description Pages (PDP):
Recognizing that customers often seek extensive product information before making a purchase, we strategically placed different collections around the call-to-action (CTA) buttons.
- Examples of Collections for Products: a. Unboxing Video
- Perfumes are commonly used for gifting. Unboxing videos help customers gauge whether these perfumes are gift-ready.
b. Top Influencers Using the Product
- Showcasing popular influencers using the product fosters trust among customers.
- Video Carousels:
Video carousels significantly enhanced the content-to-commerce journey for repeat customers browsing the home page. La French Perfumes featured their best-selling videos in these carousels, generating a substantial number of views. Their leading video amassed over 5,000 views in a single month.
What's New: With Lively, brands gain the ability to create an omnichannel experience. Embedding videos into email marketing campaigns becomes as simple as a single click.
The Impact:
- • Click-Through Rates (CTRs): Video carousels led to a remarkable 3X increase in CTRs compared to other sections on the home page.
• Add to Cart (ATC): Video-driven traffic resulted in a significant 43% of ATC compared to 32% through other flows.
• Watch Time/Views: La French Perfumes achieved an impressive 10K number of video views in a month increasing engagement and the time visitors spent on the site.
La French Perfumes and Lively have come together to rewrite the playbook on customer engagement, redefining the potential of video commerce in the fragrance industry. The partnership exemplifies the success that brands can achieve when they harness the power of video to create immersive shopping experiences.
.jpg)